Largest Aways On All-Mobile Consumer Panel

Power your research with the largest first-party, validated all-mobile consumer panel – 2.5 million U.S. consumers who participate via Surveys On The Go® (SOTG), the industry’s most advanced and highest-rated mobile research app.

  • App users’ smooth, enjoyable research experiences and fair cash rewards lead to rapid growth in the consumer panel’s size, with more than 2,000 new consumers joining daily.
  • Get fast, easy access to traditionally “hard to reach” Millennials, Gen Z, Hispanics, African-Americans and Asian-Americans.
  • Track and then survey mobile consumers who opt in for always-on tracking of both their physical store visits and their online shopping and buying journeys. Researchers get a 360°observation window to watch consumers’ paths through the purchase funnel, including 500,000 location visits per day across 12.5 million U.S. places of commercial interest, including the top 1,000 retailers.


Custom Audience/Private Community

For cost-effective, repeatable research, custom-build a validated, first-party consumer panel that’s fully representative of your own brand’s target audience.

  • Specify the demographic groups you want on your custom consumer panel.
  • Watch it grow continually as consumers who fit your quotas join each day by downloading Surveys On The Go®.
  • Collect observational data from opted-in consumers who allow tracking of both online and offline shopping and buying journeys, then field Event-Triggered surveys for Point-of-Emotion® feedback and insights.


Consumer Segments

Here’s a partial list of consumer segments defined by behaviors and demographics:

Retail Destinations (Physical and Online)

  • Amazon Shoppers
  • Arts & Crafts
  • Bar-Goers
  • Big Box Shoppers
  • Club Store Shoppers
  • C-Store Shoppers
  • Fashion Shoppers
  • Groceries
  • Gym Members
  • Home Electronics
  • Jewelry Shoppers
  • Luxury Shoppers
  • Mobile Carriers
  • Moviegoers
  • Pharmacy Frequent Visitors



  • Evening Diners
  • Fast Casual Diners
  • Fast Food Diners
  • Late-Night Diners
  • Morning Diners
  • Pizza Takeout
  • Sit-Down Diners



  • Affluent
  • African-American
  • Asian American
  • Caucasian
  • Hispanics
  • Baby Boomers
  • Gen Z
  • Millennials
  • Gen X
  • Married or Single
  • Parents w/ Children Under 18
  • Verified Legal Drinking Age


Psychographic and Behavioral 

  • Brand Loyalists
  • Car Owners/Car Shoppers
  • Coffee Lovers
  • Entertainment Enthusiasts
  • Extreme Sports
  • Foodies
  • Frequent Location Visitors
  • Gamblers
  • Gamers
  • Golfers
  • Health and Fitness Enthusiasts
  • Live Event Frequent Attendees
  • Luxury Shoppers
  • Outdoor Sports Enthusiasts
  • Pet Lovers
  • Romantic Relationship
  • Soccer Moms
  • Sports Viewers
  • Stay-at-Home Parents
  • Swimmer
  • Travelers/Business
  • Travelers/Leisure
  • Veterans
  • Wine Drinkers
  • Working Moms
  • Young Professionals


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